Where are we heading towards China or South-East Asia???????
It’s Party Time – a reality or a fallacy??
The last metric would be of a real pleasure for the IT employees as Indian IT salary costs are growing by a whopping 12-14%* (average) YOY.
I have a slightly different view point here. There is nothing to be happy about the 12-14% hike for two contradicting reasons. First reason is with a myopic view and as the same would turn out to be a problem in long term, framing my second reason.
The first reason, I view the hike as just a combination of India’s GDP growth and the Inflation. India’s GDP has grown 8% for the past year. The average inflation placed at 5%
Salary Hike 12-14% = 8% growth in India’s GDP + 5% Inflation
An 8% hike – My share in the country’s productivity increase and the remaining 5% contributed by Inflation. So if you had an increase of over 14%, be really happy about it. Yes, you have beaten the market. Else, don’t worry all the best next time…..
But whether or not it meets the individual expectations, when compared to other sectors in India, this is way much better and hence it’s definitely a fact to be happy about and of course party. But till when can we continue to party???? Read on….
The second reason why I am not happy about the % increase in the salary costs is that it makes the Indian market vulnerable given the cost burden levied on the IT companies in resourcing various projects.
Industry barons view this seriously, that if the trend continues over the period of next 5-8 years, India will no longer be a competitive market for IT outsourcing. The South-East Asian countries are gearing up in this front and pose a huge threat to the Indian IT job market. Let’s not forget China which is already eating into the Indian Pie. This is also fueled by the Indian companies setting up shops in China and South-East Asian nations to get the “Early-Mover Advantage”. In the process they also recruit the locales and train them in the area of process improvements, soft skills – Few of the competitive advantages that Indian resources were boasting about till recent past are no longer competitive. The success mantra of India IT companies is very simple – “Be cheap and best”. Hence the moment India turns out to be a costly affair, they will slowly move into low-cost destinations just to deepen their existing presence. For this reason, Indian IT companies have also started to concentrate on the branding exercises in these geographies.
Though, we might be talking about moving into high-end consulting space, the current area of focus for India IT companies, it’s quite evident that for high-end consulting we wont need the size of the current workforce. So where will the remaining people go - To China or South-East Asia?? – A question left to the future to be answered.
* - As published in a recent NASSCOM report.